Agadir, a gem on Morocco’s southern Atlantic coast, is known for its golden beaches, vibrant souks, modern architecture, and sun-drenched days nearly all year round. For travelers looking to combine cultural richness with natural beauty, Agadir tours provide the perfect gateway into the heart of Moroccan adventure. Whether you’re a history buff, nature lover, or someone simply looking to relax by the sea, there’s no shortage of things to do in Agadir.
Start with a Scenic City Tour
Begin your journey with a city tour to explore the highlights of Agadir. Most Agadir tours include stops at the Agadir Oufella Ruins, an ancient Kasbah perched atop a hill offering breathtaking panoramic views of the city and coastline. Although much of the structure was destroyed in the 1960 earthquake, the site remains a historical landmark that connects visitors with the city’s past.
The Agadir Marina is another must-visit spot, ideal for a relaxing stroll or a sunset coffee. With its blend of luxury yachts, cafes, and chic shops, it’s a modern contrast to the more traditional aspects of the city.
Relax at Agadir Beach
Of all the things to do in Agadir, lounging at the city’s beach is a top favorite. With soft golden sand stretching for miles and calm waters ideal for swimming, it’s perfect for sun-seekers. Water sports like jet skiing, windsurfing, and paddleboarding are available for those seeking action. The beachfront promenade is also ideal for walking or renting a bicycle.
Discover Local Culture at Souk El Had
For a taste of authentic Moroccan life, head to Souk El Had, the largest market in the region. It’s a paradise for shoppers and culture lovers alike. You can browse hundreds of stalls selling spices, leather goods, traditional clothing, and handmade crafts. Don’t forget to haggle—it’s part of the fun!
This vibrant marketplace is one of the best things to do in Agadir for those looking to take home a piece of Moroccan craftsmanship and immerse themselves in the daily rhythm of the city.
Join a Day Trip to Paradise Valley
If you’re eager to explore beyond the city, Agadir tours often include a day trip to Paradise Valley, located in the High Atlas Mountains. This lush oasis with palm-lined pools, natural rock formations, and clear water streams is perfect for swimming, hiking, and relaxing in nature. It’s a short drive from the city, but it feels like a completely different world—tranquil, green, and utterly refreshing.
Bring comfortable shoes and your camera—the scenic views are truly spectacular. Many guided tours also include traditional Berber meals along the way, providing a delicious and authentic Moroccan culinary experience.
Experience Moroccan Cuisine
Exploring things to do in Agadir is incomplete without indulging in its culinary delights. The city offers a variety of local and international cuisine, but traditional Moroccan dishes like tagine, couscous, and pastilla are must-tries.
Consider joining a food-focused Agadir tour, which takes you to the best local eateries and food stalls. Some even offer cooking classes, where you can learn how to prepare these iconic dishes from scratch using spices bought fresh from the souk.
Take a Camel or Quad Biking Tour
Looking for a little adventure? Agadir has you covered. Camel rides along the beach at sunset provide a serene, Instagram-worthy experience. Alternatively, quad biking through the dunes and rural Berber villages offers an adrenaline-pumping way to explore the surrounding landscapes.
Both of these excursions are popular Agadir tours that cater to thrill-seekers and nature enthusiasts alike, and they offer unique perspectives of Morocco’s stunning terrain.
Visit the Crocoparc and Medina Polizzi
For family-friendly fun, Crocoparc is a well-maintained zoo featuring over 300 Nile crocodiles in a botanical garden setting. It’s both educational and entertaining, especially for kids.
Another unique attraction is Medina Polizzi, a cultural and artistic re-creation of a traditional Moroccan medina designed by Italian architect Coco Polizzi. It’s a great place to appreciate Moroccan design, shop for souvenirs, and even see artisans at work.
Explore the Souss-Massa National Park
Nature lovers shouldn’t miss the Souss-Massa National Park, located south of Agadir. Home to rare birds like the Northern Bald Ibis, this park offers guided tours through its diverse ecosystems, including beaches, cliffs, and wetlands.
It’s one of the lesser-known things to do in Agadir, but well worth the visit for anyone interested in wildlife and conservation.
Enjoy Hammams and Spas
After a day full of sightseeing or adventure, unwind in a traditional Moroccan hammam (steam bath). Many hotels and local spas offer these services, which include exfoliation with black soap, body massages, and relaxation rooms. It’s an essential part of Moroccan culture and a deeply rejuvenating experience.
Final Thoughts
From sandy beaches to mountain escapes, bustling souks to peaceful hammams, Agadir tours offer something for every type of traveler. The diversity of things to do in Agadir makes it a top destination for those looking to explore Morocco’s vibrant landscapes, rich culture, and warm hospitality. Whether you plan a short visit or an extended stay, Agadir promises memories that will last a lifetime.
So, pack your bags and get ready to explore Agadir—where the desert meets the sea, and adventure meets tradition.
