Are you looking for a fresh way to generate leads and collect customer information for personalized marketing and service efforts? In the current digital era, messaging apps like Telegram have become essential to people’s everyday existence. Almost 800 million people use Telegram every month.
Telegram offers a rich environment for businesses and developers to interact with their audience because of its many capabilities and easy-to-use interface. So, Telegram is a good channel to do marketing. This article, especially, talks about establishing interactive channels with Telegram bots.
It is a potent way to increase user engagement on your business’s messaging app. This article shows you how to use telegram bot api to create engaging, user-retention interactive channels, so continue reading.
Understanding Telegram bots
If you are unfamiliar with Telegram bots, you should know what they are before building interactive channels. Telegram bots are automated programs created specifically to communicate with other users on the Telegram platform.
These bots can do much work, from giving information to carrying out commands and enabling transactions. Telegram also has an optional subscription service that 4 million Telegram customers pay for. The typical Telegram user spends around three hours and fifty minutes monthly on the app.
Creating a Telegram bot
If you want to create a Telegram bot, you can use the official bot called BotFather. This bot is the only best way to create a bot on the Telegram app. To obtain an API token, just initiate a conversation with BotFather and follow the guidelines for generating a new Telegram bot. This token is necessary for your Telegram bot to communicate with Telegram’s API and be authenticated.
Building Interactive Features
It’s time to add interactive elements to your Telegram channel after you’ve configured your bot. Here are some ideas to get you started:
Surveys and Polls: Use your Telegram channel to host surveys and polls to keep your audience interested. With the assistance of your Telegram bot, users can vote on different issues, express their ideas, and communicate with one another in real-time.
Interactive Storytelling: You can use your Telegram channel to share compelling brand tales that let users make choices that affect your market value.
Customer Support: As of December 2023, Telegram boasted 4 million premium users, signifying a 300% annual growth rate.
So, it is clear that you need to use your bot within your Telegram channel to offer prompt customer service. Users can communicate with your bot in real-time by asking questions, reporting problems, and receiving help. Integrating Telegram chatbots driven by AI can improve your customer support’s efficacy and efficiency.
Optimizing user experience
Based on data from Kepios, Telegram ranks eighth globally in active user statistics among social media platforms. While your Telegram channel’s interactive features might increase engagement, user experience must always come first.
Tips for boosting your customers’ user experience using Telegram:
Simplicity: Make your Telegram interactions simple and easy to understand using your telegram bot api. Commands and options should be simple for your customers to find.
Personalization: 75% of the respondents to a survey stated they expected the news and information on Telegram to be true, whilst 24% stated they anticipated the contrary. So, be careful about your customers’ interests and preferences. Use data analytics and user input to personalize experiences and content.
Feedback mechanisms: Ask users for their opinions so that you can keep improving your chatbot and interactive features. Make channels for users to voice their ideas, comments, and concerns.
Measuring Telegram bot success
Monitoring metrics is critical to assess the performance of your Telegram bots and interactive channels. Keep an eye on the following KPYs of Telegram bots:
Engagement metrics: Use indicators to gauge user involvement, such as active users, message exchanges, and participation percentages in interactive activities.
Retention rates: Evaluate users’ tenacity over time and spot patterns in their actions. High retention rates show how well your interactive channels engage and hold onto users.
Conversion rates: Monitor conversion rates if your interactive channels are part of a wider marketing or sales plan. This helps assess their influence on company goals like lead generation or revenue.
User demographics: Your telegram channels bot strategy and engaging channels can be improved by having a better understanding of your audience.
Final thoughts
If you have learned the benefits of using Telegram bots and channels for your business marketing, you should try it. Work with Gupshup if you want to leverage the power of Telegram bots’ secure platform and expansive reach for your brand presence. With Gupshup, you can embrace Telegram bots for cost-effective marketing automation and ensure data privacy with secret chats.
