Top 6 Tips for Choosing the Right Social Media Platform


With more than 200 different social networks to pick from, with certain sources stating that you should be aware of more than 75 in 2020, how do you determine which one is right for your company? What should you do to start?

Here are six suggestions to select the most effective channels for your company, regardless of whether you’re starting or are looking to increase your existing reach. 

It’s important to keep in mind that when you’ve decided on the channels you’d like to focus on, select one to start it up efficiently before launching another. If you attempt to open multiple channels simultaneously your chances of success are less. There’s a lot.

Tips for Choosing the Right Social Media Platform

Begin by Addressing Your Audience.

It is the most crucial factor to consider when selecting the right Social media channel. There is nothing else that matters even the size when your followers aren’t active on the platform. 

Facebook is an example. It has the most active users of any other social network, however when your target audience is on Snapchat then that’s where you must be.

However, Internet users have an average of 6.6 social media accounts, which means you must consider other aspects in determining the best place to be present.

Take a Look at Your Business

Your services and products Your brand’s personality Your business type…they will all affect the channels you choose. Visually appealing brands, such as graphic artists and designers. 

Ought to explore DeviantArt, Dayflash, and Instagram as well as other channels, while larger B2B companies should include LinkedIn as the top choice on their list of channels.

However, the channel options aren’t just the same as black and white. A lot of large companies have an aesthetically stunning branding presence that is well-presented on Instagram and other platforms, such as Apple. 

In the same way, creative activities are still business and could benefit from the benefits LinkedIn can offer. Certain channels have a broad appeal such as Instagram. 

However, others are more specific, such as DeviantArt. It is just a matter of weighing the best option for your company and realising how your business’s activities affect the choices open to you.

Study Your Competitors and Others in Your Field

One of the initial steps I take when preparing the strategy of social media for clients is to analyze the competition. One of the numerous insights an analysis can provide is:

  • Which platforms are they using?
  • What’s working or not working?
  • How engaged is the audience on every channel?

While you shouldn’t make a choice just because a competitor has done it important, it’s helpful to know the other businesses in your industry are doing to ensure that you can make an informed choice.

In Line With Your General Social Media Marketing Objectives

The reason you’re using social media initially can influence your choice. If you’re hoping to share content or interact with your friends, many social networks can work based on the kind of content you publish. 

If however, customer support is a major objective to you Twitter along with Facebook should be on your list before Instagram.

Know the Different Platforms and Their Functions

Every social media platform has its unique personality and means of interacting. Twitter is ideal for having conversations and popular topics and LinkedIn can be useful to share professional knowledge and company details. 

Snapchat has been the initial platform to launch disappearing posts, but Instagram Stories are equally ephemeral.

Make sure you are familiar with the various channels you’re looking at and ensure you are aware of the protocol for communication. 

This will not only assist you select the ideal platform(s) that best suit your business, but, it can assist you in avoiding communication errors.

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Be Aware of the Resources You Have Available

As I wrote in my article on the time required managing social media managing social media is committed. It is important to take care of it, take care of it, and give it what you’d like to have returned to you. 

If you have only one person who’s willing to commit five hours a week to online social networks, it’s best to limit your social media channels to just one or two. For a full-time worker, you have multiple channels.

Remember that social media can eat up the time you’ve got and yet make you feel as if you’re not investing enough effort into it. Therefore, before you start the doors to a new platform, you should check if you’ve got the resources needed to succeed.

Extra tip: If you’re using multiple Social media sites, be sure that you adapt your content to match the behaviour and expectations of the audience for each platform. Do not publish the same content across all of your channels.