According to a new report by Expert Market Research titled, “United States E-cigarette and Vape Market Analysis, Growth, Size, Share, Report and Forecast 2024-2032″, the United States e-cigarette and vape market reached a value of USD 20 billion in 2023. Aided by rising awareness among young people and cost-efficiency of e-cigarette and vapes, the market is projected to further grow at a CAGR of 25% between 2024 and 2032 to reach a value of nearly USD 76.41 billion by 2032.
E-cigarettes, also known as vapes, are electronic devices that heat a liquid solution, usually infused with nicotine, to produce an inhalable aerosol. Contrary to traditional cigarettes that burn tobacco, e-cigarettes provide a similar sensation without combustion, thereby reducing the intake of many harmful compounds typically associated with tobacco smoking.
The drive towards innovative products and flavour profiles is one of the growing United States e-cigarette and vape market trends. Vape manufacturers have been capitalising on technology by introducing devices with better battery life, enhanced user experiences, and more efficient nicotine delivery systems. E-liquids have also evolved significantly, offering consumers a vast palate of flavours, from traditional tobacco to exotic fruit blends and gourmet desserts.
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The United States e-cigarette and vape market growth can be attributed to rising awareness and acceptance among the population over traditional cigarettes. Many users perceive e-cigarettes as a less harmful alternative to traditional cigarettes. The advantage of reduced exposure to harmful tar and carcinogenic compounds, combined with the flexibility of nicotine levels in e-liquids, has made vaping an attractive option for smokers aiming to reduce or quit their tobacco habits.
The widespread accessibility and variety of vaping products is further bolstering the United States e-cigarette and vape market demand. From dedicated vape shops to online platforms, consumers today have innumerable options to choose from, catering to both beginners and seasoned vaping enthusiasts. This ease of access, combined with the versatility of products ranging from disposable e-cigarettes to sophisticated mod systems ensures that the market caters to a broad range of consumers.
The United States e-cigarette and vape market analysis reveals the role of social factors in shaping the market dynamics. The act of vaping has increasingly become a social activity, with vape cafes and lounges emerging as popular hangout spots, especially among the younger population. These spaces not only serve as retail points but also foster a community of vapers who share experiences, preferences, and knowledge.
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Market Segmentation
The market can be divided based on type, component, composition, battery mode, distribution channel, and region.
Market Breakup by Type
• Disposable
• Rechargeable
• Modular Devices
Market Breakup by Component
• Atomizer
• Vape Mod
• Cartomizer
• E-liquid
Market Breakup by Composition
• Tobacco
• Flavours
• Nicotine-free
Market Breakup by Battery Mode
• Automatic
• Manual
Market Breakup by Distribution Channel
• Online
• Offline
Market Breakup by Region
• New York
• California
• Florida
• Texas
• Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the United States e-cigarette and vape market. Some of the major players explored in the report by Expert Market Research are as follows:
• Reynolds American Inc.
• Imperial Brands Plc
• Altria Group, Inc.
• Philip Morris International Inc.
• British American Tobacco
• Turning Point Brands
• Others
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