8 Stellar Ideas to Boost Your E-Commerce Business on Instagram


Instagram is a versatile platform and become a crucial part of every business’s life-saver. While talking about business, E-Commerce is taking a massive part in every social media platform, and Instagram is at the forefront. The Instagram app has several features and tools that help E-Commerce businesses grow on Instagram. If you are an aspiring E-Commerce owner, you can use Instagram to promote your business effectively. 

If you need to post videos on Instagram, you can use the Instagram Downloader to download your inspiring E-Commerce videos. Using them as a reference, you can organically establish your E-Commerce presence on Instagram. Start reading this article to learn the stellar ideas to boost your E-Commerce business on Instagram. 

8 Outstanding Instagram Ideas For E-Commerce Businesses

There are many reasons why Instagram is important for boosting your E-Commerce business. You can advertise, promote, and sell your products on Instagram efficiently. Well, you can sell your products or services on Instagram or your platform. Here are the eight top-notch ideas to take your E-Commerce business to the next level. 

#1 Share Your Stories

Instagram is the opening door for your E-Commerce business. So, kickstart your E-Commerce journey by sharing your story on Instagram. You can tell your customers how you started your business and the reason behind your e-commerce business. 

If you are unsure how to make videos, use the free instagram video downloader to download the reference videos. 

#2 Make How-to Videos

You can create how-to videos by sharing tutorials about using your products. Doing this will help your customers learn how the products work and increase their excitement. As you know, your customers can’t make a purchase just by looking at your product picture. Creating and uploading videos about your products and usage will surely help them to buy the product.

#3 Use Relevant Hashtags

Hashtags have a secret power to increase your E-Commerce visibility on Instagram. Using relevant hashtags in your Instagram post can significantly increase your reach effectively. Although you can include up to 30 hashtags, adding 8 to 10 hashtags is enough for better reach. Here are the several hashtag types you can use for your E-Commerce business. 

  • General Hashtags – You can use these hashtags for any general purpose. 
  • Branded and Product-Based – You can customize and use hashtags related to your brand or product. 
  • Seasonal – These hashtags mostly mention any particular event or festival season. 

#4 Video Marketing

As you can see, Instagram is not only a photo-sharing platform. This excellent app has rolled out the Reels features, which capture many users’ attention. So, you can also leverage this awesome feature and start making Reels on Instagram. Well, you can upload your Reels in many different ways. Besides, there are plenty of content ideas to make Reels for E-Commerce businesses. Regardless of the Reel content, you have to make sure it fits your E-Commerce brand. 

#5 Influencer Marketing

There are numerous influencers on Instagram, and leveraging influencer marketing will improve your e-commerce business. If you are still deciding whether to collaborate with influencers, no worries! There are four types of influencers who can fit your budget and needs accordingly. They are Nano, Micro, Macro, and Mega influencers. Here are some tips to make the most of influencer marketing for your E-Commerce business. 

  • Sponsored Content.
  • Affiliate Marketing.
  • Reviews or Unboxing Videos.
  • Brand Ambassadors.
  • Instagram Takeover.

#6 Instagram Shopping Feature

It is one of the most important features useful for many E-Commerce businesses. Instagram Shopping is an exceptional feature that lets people purchase products more efficiently. You can create a tab named “Your Shop” to give a collection of what you are selling. You can even include the price details in your product post itself. Even more surprising is that you can perform ads with your product tags organically. 

#7 Host Contests

Hosting contests on Instagram is a great way to increase engagement rates and followers and ultimately boost sales. You can start by posting stunning posts and announcing the giveaway contest. Also, ensure you explain the contest guidelines properly in your comments. Furthermore, you can cross-promote this contest on other platforms and invite them to participate. After your contest ends, analyze your metrics and increase engagement and conversion rates.

#8 Leverage User-Generated Content (UGC)

Suppose you have a low budget but still want to promote your E-Commerce business on Instagram. Then, you can take advantage of user-generated content on Instagram. You can repurpose the user’s post, which promotes your products or services. This will help you promote your e-commerce products to other users. If you lack any idea how to repurpose the UGC, use the instagram downloader app and download the sample videos.

Summing Up

Coming to the final segment of this article, these are the eight essential tips to grow your E-Commerce business on Instagram. For every E-Commerce business, leveraging Instagram marketing is a must-use tactic. Also, you can explore and use various features of Instagram. Have you used Instagram for E-Commerce business? Let us know your most useful techniques in the comments box below.