Reasons Why Brands Must Implement SMS Marketing Campaigns

Reasons Why Brands Must Implement SMS Marketing Campaigns

Over the years, brands have been continuously looking for efficient ways to connect with their target audience and encourage conversions, especially in today’s fast-paced digital world. One of the methods they commonly practice would be hosting SMS marketing campaigns. Considering their high open rates, rapid delivery, and high engagement, this is one of those that has become a well-liked marketing tool. And with the growing usage of mobile devices, SMS marketing campaigns have developed into a useful tool for businesses to communicate with their clients in real-time and deliver tailored content. 

Small and large businesses, regardless of the industries they are in, are realizing the benefits of using text message marketing for their overall marketing strategies. In fact, surveys reveal that 97% of Americans own a cell phone, with 85% of them specifically own a smartphone. With this, the majority of them prefer texting over talking, which makes SMS an appealing marketing strategy. And once you have acquired the details of your customers, particularly their phone numbers, you may curate your customer database, and establish a sensible marketing strategy. This results in SMS being a fantastic tool for connecting with clients and boosting sales.

This being said, text messaging is not only a practical means of communicating with your friends, but also a powerful mobile marketing tool for small enterprises. However, some business owners are still hesitant to adopt SMS messaging as a promotional tool, viewing the strategy to be less effective than other types of methods. In this context, it is important to understand the reasons why they must adopt such SMS marketing campaigns, for them to effectively communicate with their clients and accomplish their marketing goals. This article will outline the main reasons as to why businesses should include SMS marketing campaigns in their overall marketing plan. Continue reading to learn more.

High Open Rates

The high open rates of SMS campaigns are one of the main reasons why brands should take them into consideration. According to studies, SMS messages have an open rate of about 98% compared to email marketing initiatives, which have an open rate of about 20%. As a result, SMS messages have a much higher likelihood of being seen and responded to by the target audience. This means that some businesses do not even need to worry about crafting a good subject line that will entice readers to open and read a text message. The buzz going off in their smartphones is all the motivation they need to open a text message.

Furthermore, the fact that SMS messages are delivered straight to the recipient’s mobile device—which most people carry with them wherever they go—is the real cause of this high open rate. Your message will be mixed in with those from your customer’s closest friends and family, or communications that matter to them, when it arrives in their inbox. Finally, unlike emails or push notifications, which are frequently disregarded, consumers are accustomed to reading and responding to text messages.

As a result, SMS marketing campaigns are a very efficient approach for businesses to guarantee that their intended audience will see their message.

Instant Delivery

Another reason why it is essential to adopt SMS marketing campaigns is because of its ability to deliver messages instantly. Unlike other marketing methods like email or direct mail, SMS messages are delivered instantly to the recipient’s mobile device. Most mobile carriers deliver SMS messages in less than 10 seconds on average. Because of this, SMS marketing campaigns are the perfect platform for urgent or time-sensitive communications or promotions. For instance, a company could utilize this strategy to inform customers about a flash sale or limited-time deal, to help generate a sense of urgency and compel customers to act quickly.

Furthermore, SMS marketing campaigns may be utilized to deliver real-time updates, like shipping updates or appointment reminders, which can enhance the user experience and raise brand engagement.

Because SMS marketing has a high level of deliverability compared to email, companies should consider investing in it. They are a significant tool for marketers to use to provide timely and relevant material to their customers because of their capacity to convey messages instantaneously.

Cost Effective

Compared to other marketing platforms, SMS marketing campaigns are also highly cost-effective. For instance, traditional marketing methods like print, radio, or television advertising can be more expensive, and may not efficiently reach the target population. On the other hand, with SMS marketing campaigns, they are relatively inexpensive, with the average cost per message being lower than that of other marketing platforms. SMS marketing can also generate a high return on investment due to its high open rate and response rate. As a result, you may integrate it to your overall marketing strategy as a tool at a reasonable price.  

In fact, because SMS marketing is affordable, small business owners in particular can benefit from it. An SMS message can be sent for far less cost than a publishing a full ad in front of a potential customer. Although costs vary, many platforms still let your company send messages for as little as a few cents each. Bulk packages, on the other hand, let you send hundreds or thousands of messages each month for a reasonably cheap set fee.

Additionally, because SMS marketing campaigns are highly targeted, businesses can concentrate their efforts on particular customer segments, cutting down on waste and increasing return on investment. Brands trying to increase their marketing efficacy without going over budget will find SMS marketing campaigns to be an appealing choice because of this tailored approach and the low cost per message.


Another key advantage of SMS marketing campaigns is the great level of personalization that they provide. The content of the SMS message can be customized by brands using information about customer behavior or interests, making it more relevant and interesting for the recipient. For instance, a retailer could send customized product recommendations using SMS marketing campaigns, basing it on a customer’s past purchases or online browsing habits. The consumer experience can then be enhanced and brand relationships strengthened with the help of this kind of personalized message.

Furthermore, sending targeted offers or promotions through SMS marketing campaigns is another option that can assist boost conversion rates and boost revenue. And because SMS messages may be personalized, businesses can interact with their customers more effectively and boost the success of their marketing campaigns.


SMS marketing campaigns are mobile-friendly. In light of the common usage of mobile devices, SMS messages are made to be read and interacted with conveniently on mobile devices, such as smartphones and tablets. As a matter of fact, no matter the recipient’s screen size or device, the message will display appropriately, thanks to its mobile-friendly design.

Furthermore, SMS messages are frequently brief and straight to the point, which makes them simple to read and reply to while on the go. Thus, because of its mobile-friendly design, SMS marketing campaigns are a powerful tool for connecting with consumers, who are increasingly relying on their mobile devices for communication and interaction.

Key Takeaway

SMS marketing campaigns have become a powerful marketing tool that may assist businesses in efficiently and successfully reaching their target audience. Additionally, businesses can send timely, relevant, and personalized content to their clients, while also boosting their ROI and maximizing their marketing efforts through the special advantages of SMS marketing campaigns. SMS marketing campaigns are likely to continue to be an effective marketing channel for businesses in the years to come, as mobile devices continue to play a bigger and bigger role in people’s lives as well.